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Founder, GTM strategist & community builder

Vasishta
Chary.

Finding markets. Building communities. Helping founders grow.

I work with founders, teams and startup ecosystems to shape go-to-market strategy, build engaged communities and turn ideas into sustainable businesses.

Let’s build together ↗Explore my work ↗
Portrait of Vasishta Chary
listen first.
build what matters.
GTM
+
COMMUNITY
GO-TO-MARKET ✳ COMMUNITY BUILDING ✳ AI BUILDS ✳ F&B OPERATIONS ✳ FOUNDER MENTORING ✳
01 / The long game

Slow first.
Aggressive later.

I was a college student when I started working with startups in 2011. Since then I’ve built companies, communities and operating systems across very different worlds.

My lesson is simple: slow down to validate the idea, build the product properly and create systems that can scale. Then, when the foundation is right, grow aggressively.

My work connects GTM strategy with community building: understanding an audience, creating value and building relationships that support long-term growth.

2011student founder
25+communities built
GTMmarkets found
Nowbuilding with AI
02 / How I work

Build a market.
Bring people together.

I help teams understand their audience, shape a clear offer and build the relationships and systems that support growth.

01

Listen

People, customers, data, context. No assumptions before the facts.

02

Shape the strategy

Define the audience, positioning and path to market.

03

Build community

Create shared value, participation and a reason to return.

04

Learn & grow

Test with real people, listen to feedback and build on what works.

03 / Go-to-market

From a clear idea
to a real market.

Go-to-market connects customer understanding, positioning, demand and distribution. I help founders validate the opportunity, shape the offer and build a practical path to revenue.

IDEA→VALIDATION→MARKET→REVENUE
COMMUNITIES25+

From founder ecosystems to reader communities, I build spaces around shared interests, useful connections and a sense of belonging.

Work with me ↗
CLIENT / LETSHANG

Positioning.
Demand. Growth.

At Letshang, I work across positioning, demand generation and growth systems, connecting strategy with the day-to-day work of reaching the right audience.

Let’s build together ↗
Selected organisations & communities
Rush by Hike
Scalix — a LetsVenture product
The Mindsmyth
Successbrew
Organisation from earlier portfolio
Nurrish
Radian
Body Café
Organisation from earlier portfolio
GoNuts
Introbot
Helm of Eight
Current orbit
VOLUNTEERHeadstartFounder communities and startup ecosystemsCMOLetshangPositioning, demand generation and executionFOUNDER & BREWMASTERFarmtoCupsSourcing, recipes, product and B2B growth
04 / Colleges, sessions & mentoring

Sharing experience.
Growing ecosystems.

Working with students, faculty and founders to turn entrepreneurial curiosity into practical next steps.

Selected sessions and mentoring associations from my work with colleges, universities and incubators.

Invite me for a session ↗

College connections

  • GGITS
  • JIMS
  • JUIT · TIEDC
  • IIT Delhi
  • IIITDMJ
  • CIMP Patna
  • AIC RNTU
  • G.B. Pant University
  • RIT Roorkee
  • Quantum University
  • Jabalpur Incubation Center
  • KIIT · Regional Startup Network
  • IITK AIC Incubator
  • AIC Nalanda
  • Shoolini University
Mentor · sessions

GGITS

Multiple sessions. Empaneled mentor for the E-Cell and incubation center.

Mentor

JIMS

Empaneled mentor for the incubation center and MBA programme.

Mentor · sessions

JUIT · TIEDC

External mentoring and empaneled mentor at the incubation center.

Sessions

IIT Delhi

Multiple sessions for students on entrepreneurship and technology.

Sessions

IIITDMJ

Multiple sessions on design thinking and designing products for the new era.

Sessions · jury · mentor

CIMP Patna

Sessions on design thinking and business model canvas. Empaneled mentor and jury member for fundraising.

Bootcamp

AIC RNTU

Led a three-day Kickstart Bootcamp.

Workshop

G.B. Pant University

Workshop on user-centric design.

Programme lead

RIT Roorkee

Led an entrepreneurship development programme.

Mentor · chief guest

Quantum University

Empaneled mentor for the Genesis incubation programme and chief guest multiple times for the annual event.

Current mentor

Jabalpur Incubation Center

Empaneled mentor. Currently mentoring three startups.

Mentor

KIIT · Regional Startup Network

Empaneled mentor for their startups.

Mentor · sessions

IITK AIC Incubator

Empaneled mentor with multiple sessions for their startups.

Mentor

AIC Nalanda

Empaneled mentor.

Mentor · sessions

Shoolini University

Empaneled mentor with multiple sessions for their startups.

05 / Building with AI

Building with AI.
Sharing the playbook.

I’m building dashboards, products, websites, automations and workflows with AI. This is where I’ll share the useful parts: what I built, why I built it and how you can start.

01 / workflow

My AI operating system

A personal automation layer for moving information through the parts of life and work that matter.

Ask me about it ↗
02 / product

Useful things, quickly

Small tools and dashboards built to answer real questions and make work more hands-on.

See the next build ↗
03 / prompts

Copy the starting point

Prompts and getting-started documents to help you build your own systems with AI.

Get the playbook ↗
04 / interactive playbook

Build your first MVP with AI

A practical 26-slide field guide to finding the right problem, scoping the experiment, choosing tools, building safely and learning from real users.

Open the presentation ↗
06 / Work in the real world

Digital systems.
Physical things.

FarmtoCups and Crust & Kettle keep me close to ingredients, customers, compliance and the operational truth of building an F&B business.

FARMTOCUPS

Founder & brewmaster.

I work across sourcing, recipes, product development and the B2B funnel around high-quality flowers grown in India.

CRUST & KETTLE

Kitchen & tech operations.

I build SOPs, modular systems and structures that make food operations more efficient and ready to scale.

07 / The rest of the picture

The things that
keep me curious.

BOOKS

Stories teach me how to build narratives that people want to enter.

Harry Potter · Eragon · Actionable Gamification
FOOD

Cooking is where I create: designing something out of nothing.

Recipes, authenticity, and the occasional obsession
TRAVEL

New places are a way to collect better questions.

Always learning from the road
EDUCATION + AGRO

I care about ethical building, access to education and the roots of how economies work.

Ex-Teach For India fellow · mentor
08 / Let’s talk

Let’s build
what’s next.

Looking for a GTM collaborator, a community-building partner or a session for your college or incubator? Let’s talk about your audience, your goals and what we can build together.

Let’s build together ↗Book 30 minutes ↗
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