Hootsuite vs Buffer vs Sprout Social: Which is Right for You?

Welcome to the digital world and its own set of problems. It is good for a business to spread its wings across all the social media handles but to manage them is altogether a new challenge. For this, social media management tools come to the rescue of an individual, professional or enterprise banking on social media to interact with their target audience.

It is time to leak the confidential data as to which social media management suits you the best according to your needs and requirements.

Let us begin!

Hootsuite

What does it offer?

Hootsuite is one of the most famous and known social media management tools available. It helps in managing Facebook, LinkedIn (profile, group, company), Google+ (pages only), extra profiles via third-party apps.

What it analyzes?

It helps in analyzing the Posts, followers growth, engagement, and traffic. The basic analytics is absolutely free but the advanced analytics is a paid feature.

Extra features

Though a confusing one but the dashboard for Hootsuite is quite customizable, the tool allows bulk upload of messages on paid plans, custom shortener, content suggestions, post media and custom time settings to its users.

USP’s

Allows YouTube account management
A good overview of all social media handles

Drawbacks

Does not allow to scheduling a poll
Pricy custom reports

Basic Pricing

From $8.99/month billed annually

Suitable for?

Small businesses and professionals

 

Buffer

What does it offer?

Buffer is best known for scheduling content with ease pan social media handles. It supports posting on Facebook (profile, page, group), Twitter, LinkedIn (profile, group, company), Google+ (pages only), Instagram, Pinterest (on paid plans).

What it analyzes?

It is typically based on content analysis. It examines Likes, mentions, retweets, and clicks, follower growth.

Extra features

It integrates Pablo for image creation, lets you create a shortened URL and has bit.ly integrated, allows you to schedule different postings for individual days.

USP’S

Easy to use on mobiles
Broadcast to multiple channels at once

Drawbacks

There are no extensive reports
There is no notifications or ability to interact with targeted users

Basic Pricing

$10/month Awesome Plan billed annually; $99/month Business plan

Suitable for?

Professionals (newbies) and individuals

 

Sprout Social

What does it offer?

Sprout Social is one of the best social media management tools till date. It helps in managing the Facebook (pages), Twitter, LinkedIn (profile, company), Google+ (pages only), Instagram accounts of various profiles.

What it analyzes?

It analyzes audience growth, post engagements, trends and social media listening.

Extra Features

It supports social CRM. It also has a unified inbox for all social media handles and has bit.ly integrated.

USP’s

Allows assigning and tracking tasks for team members
Discovering new people to follow or engage with as per the business type

Drawbacks

No free plan
Highly Priced

Basic Pricing

From $59/user/month

Suitable for

Mid to large sized enterprises

 

Conclusion:

Buffer is the most effortless “online content management tool.” But when it comes to social media management, the most affordable option shifts to Hootsuite. However, if you are a mid to large size business with various profiles to manage on the social media handles and budget is not an issue, Sprout Social is the best choice.